In order to create products, services and experiences that are useful, valuable and resonant, we have to understand the people for whom we're designing. This means testing our assumptions about people and asking the right questions so we know we're designing for real needs and problems. A human-centered, evidence-based approach is an investment that increases the likelihood that our work will be successful.
All parts of the design process can benefit from research, whether starting with an exploration of the problem space or testing concepts, prototypes or products. In this process, I strive to bring business, technology and design together in service of the user, the customer - in service of people.
I think holistically, in terms of a system - not just a specific interface, team or domain. I connect the dots and bridge gaps. I see research as essential for iterative design, and a key part of innovation and business strategy.
I am driven by an infinite curiosity about human behavior, the excitement of solving challenging problems, and developing collaborative organizational relationships. My approach is informed by a unique mix of training in applied anthropology, comprehensive knowledge of qualitative UX research methods, diverse practical experience, and roles in corporate, start-up, and consulting contexts.
Design/UX Research Methods
Interviewing, usability testing, observation/contextual inquiry, diary studies, card sorting, group discussions, affinity diagramming, remote research, participatory research, experimental methods, hypothesis testing, participant recruiting, project scoping, project management, budgeting, vendor management, international research