Methods
Discovery Research
One-on-one Interviews Ethnography / Fieldwork Contextual Observation Stakeholder Interviews Subject Matter Expert (SME) Interviews Usability Testing (web, mobile) Remote Research Diary Studies Group Interviewing Projective Techniques Card Sorting and Mapping Task Analysis Concept Evaluation Surveys Heuristic Evaluation / Expert Review Competitive Analysis SWOT Analysis Social Media Analysis International Research |
Deliverables
Qualitative Insights
Recommendations for Design, Strategy and Feature Prioritization Guidance for Content Strategy, Marketing, Sales and Information Architecture Usability Reports Personas Journey Maps Mental Models Task Flows Conceptual Models and Frameworks Video Highlights Research Proposals Participant Recruiting |