Challenge: Compare the efficacy of a traditional charity-based outreach model with a grassroots model to inform the design of sustainable health care services for families in disadvantaged Memphis communities.
Process: Our community-based ethnography provided a rich, qualitative case study of the lives of nine women and their children, focusing on how their differing social networks impacted their health. We conducted extensive participant observation and interviews at churches, community centers, and community meetings, and in-depth health and life histories with each woman. We also did a photo-voice exercise which involved participants in the process of documenting and analyzing their lives through photography.
Outcome: We made recommendations to our client, The Urban Child Institute, for implementing a sustainable, community-based, holistic health care program to better meet the needs of the local population.
My role: Research design, project management, recruiting, data collection and analysis, recommendations and report.