In order to create products, services and experiences that meet real needs and solve real problems, we have to understand the people for whom we're designing. Such a human-centered approach is an investment that increases the likelihood that our work will be successful.
The best way to do this is to get their input throughout the design process. My approach is wholly people-centered.
From exploratory research to usability testing, t
Taking research insights to the strategy table, considering business goals
I am driven by an infinite curiosity about human behavior, the excitement of solving challenging problems, building organizational relationships, and helping companies be both competitive and people-focused.
My approach is informed by a unique mix of training in applied anthropology, comprehensive knowledge of qualitative research methods, diverse practical experience, and roles in corporate, start-up, and consulting contexts.