Hi! My name is Amy.
I'm a design researcher and applied anthropologist based in Portland, OR. My work focuses on using a human-centered approach to generating insights for strategy and design. I have a deep affinity for helping organizations shape and improve products and services through an understanding of people, context and experience.
Thank you for stopping by!
Latest Blog Posts
The Medium is the Message: A Lesson in Engaging Stakeholders in the UX Research Process
From designers and information architects to researchers and strategists, user experience practitioners must pay attention to the methods by which they communicate their ideas.
"Fixing Culture": The Case of Olive Garden
Tasteless, hotdog-bun-like bread sticks. Bland pasta sauce. Operational inefficiency. Excessive corporate spending on private jets and a crappy new logo. These are just a few of the issues [...]
Selling value by understanding values: advancing ethnography through client empathy
As a UX researcher, I get questions from time to time about the art, science and practice of user research from [...]