Hi! My name is Amy.
I'm a Design Researcher and Applied Anthropologist based in Portland, OR. My work focuses on using human-centered research methods to generate insights for strategy and design. I have a deep affinity for helping organizations shape and improve products and services through an understanding of people, context and experience.
Thank you for stopping by!
Latest Blog Posts
"Fixing Culture": The Case of Olive Garden
Tasteless, hotdog-bun-like bread sticks. Bland pasta sauce. Operational inefficiency. Excessive corporate spending on private jets and a crappy new logo. These are just a few of the issues [...]
[Book Review] Practical Ethnography: A Guide to Doing Ethnography in the Private Sector by Sam Ladner
I always eagerly anticipate new contributions to the field of business and design anthropology because it’s an area of practice that is still growing and could use [...]
Selling value by understanding values: advancing ethnography through client empathy
As a UX researcher, I get questions from time to time about the art, science and practice of user research from [...]