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an ancient map
concentric multicolor circles with a glittery gold core (animated gif)



Amy Santee as a 5 year old child. has a funny look on her face as though she is bored or annoyed

✨✨✨ Here's my story ✨✨✨


I've always been a professional people person, but I never set out to be a coach. After transitioning from academia to the private sector, I built a career as a user experience researcher, working on end-to-end product development and strategy with all flavors of organizations, including eBay, General Motors, Intel, Dexcom, Lowe's, the Civic Software Foundation, and the City of Portland. 


Throughout this time, I experienced the typical joys and challenges faced by UX professionals, like building my competency and expertise, doing quality work, solving actual problems, advocating for customers and colleagues, adhering to my values and ethics, navigating organizational culture, and dealing with workplace trauma. As many others do, I became disillusioned with so-called human-centered design and the soul-crushing constraints of the business world. I wondered if it was actually possible to really enjoy my work and have a positive impact on society.


Exploring these growing pains with a coach and therapist helped me process my experiences, clarify my values, build confidence and resilience, and devise strategies for effective adaptation, taking risks, and setting boundaries. I continue to rely on these tools and frameworks to this day.

✨✨✨ It's all come full circle. ✨✨✨

In late 2019, I had a lightbulb moment. What if I could use the insights and strategies from traversing these waters to help others gain clarity, direction, and fulfillment?


In April 2020, I closed up my consulting shop and officially transitioned into coaching. This move has enabled me to combine everything I care about into a fun, challenging, and fulfilling practice working with my favorite kind of people. It's a dream that gradually revealed itself over time through self reflection, personal growth, and really understanding how I can best serve the world.

My personal and professional life has been a perpetual voyage of lifelong learning and figuring out my shit. I have a BA in anthropology from Eckerd College, a MA in applied anthropology from the University of Memphis, and a Professional Certificate in Coaching from New York University. It's my goal to stay current in the field of design, which drives my obsessive consumption of podcasts, books, and conference talks. I am an avid community builder and connector. And I am grateful to regularly learn, grow, and be continuously amazed by my fabulous clients.


My values are everything to me.


I've been through a lot in my personal life and career. Most likely, I've been where you are in one way or another.


Long-term, short-term, I'm here for ya. Whatever it takes. We will take your challenges head on, together.


Also I'm a Taurus.

Self Expression

You see this website? Of course you do.

So then you understand completely the dedication I place on self-expression and getting to the core of our authentic selves.


Especially for my fellow nerds, weirdos, pink sheep, troublemakers, and outcasts.


Agency over yourself, your energy, your life, your labor. We have more control than we think. We can have more impact than we realize.


Sometimes all it takes is a bit of reframing to see the possibilities and create a life that is completely yours. 


The daring is in the doing. The audacity in being yourself as you forge a path for your life is such an incredible gift. Unleash it onto the world. 


Transparency, honesty, excellence,  authenticity and integrity to my values are tattooed on my heart.


Capitalism, racism, sexism, and all the other horrible, oppressive -isms. I’m here to burn it all down and build up a world that is inclusive of all of us. 


My amazing clients have worked (and landed new jobs) at places like...

Google logo
government of canada logo
gray thomson reuters logo
amazon logo
black rosenfeld media logo
black sony logo
dunder mifflin logo
hooli logo
black and white Github logo
capital one logo.png
ebay logo
initech logo


I recognize my white, straight, cisgender female privilege, and acknowledge that it affords me undue social and economic benefits which disadvantage others. I welcome any and all people, including people from systemically marginalized and exploited racial and ethnic groups, and those who are non-binary, non-gender conforming, genderqueer or trans, and disabled. I am committed to continuous learning, and fighting systemic oppression and white supremacy. It is both a personal and business goal of mine to make use of my social and economic privilege through contributions of my time, labor, and skills to disadvantaged individuals and the organizations that support them. My practice is explicitly feminist, anti-capitalist, and anti-oppression.

And yes, I also work with white dudes, as long as you are down with the above. 😎

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