Hi, I'm  Amy.   

Birthed from the beaches of Florida in  1986,
I navigate the waves of bullshit well.
I get it. I've worked for over a decade in the problem-solving maze of user experience, technology & business. 
Trained in the participatory observatory of anthropology, I have deep expertise in the human experience. I know how to listen with awareness, empathy & kindness.

✨✨✨ Radically inspired by people. ✨✨✨


I've always been a professional people person, but I never set out to be a coach. After transitioning from academia to the private sector, I spent 10 years as a user experience researcher and strategist, working with all flavors of organizations on product design and business strategy. 


During this time, I dealt with common challenges like surviving toxic work environments, dealing with workplace trauma, becoming disillusioned with human-centered design and business, all while trying to do quality work, solve problems, advocate for customers and colleagues, have an impact, and adhere to my values in the face of capitalism. I wondered if it was actually possible.


Working with a career coach and therapist helped me to process my experiences, understand my values and strengths, and devise strategies for effective adaptation, removing blockers, setting boundaries, making decisions, and taking risks. These tools are an indelible part of my existence and resilience, and I continue to rely on them to this day.

✨✨✨ It's all come full circle. ✨✨✨

In late 2019, I had a lightbulb moment. What if I could use the insights and strategies from traversing the waters of my professional journey and life experiences to help others gain clarity and fulfillment?


In April 2020, at the start of the global pandemic, I officially pivoted into coaching. This was the obvious next move that would enable me to combine everything I care about into a fun, challenging, and fulfilling practice. I've never been happier living a dream that gradually revealed itself over time through hard work and persistence. 

My personal and professional life has been a perpetual voyage of lifelong learning and figuring out my shit. I have a Master's degree in anthropology from the University of Memphis, and a Coaching Certificate from New York University. It's my goal to stay current in the field of design, which drives my obsessive consumption of podcasts, books, and conference talks. I am an avid networker and love meeting new people. And I am grateful to learn, grow, and be continuously amazed by my fabulous clients, too.

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My values are everything to me.


I've been through a lot in my personal life and career. Most likely, I've been where you are in one way or another.


Long-term, short-term, I'm here for ya. Whatever it takes. We will take your challenges head on, together.


Also I'm a Taurus.

Self Expression

You see this website? Of course you do.

So then you understand completely the dedication I place on self-expression and getting to the core of our authentic selves.


Especially for my fellow nerds, weirdos, pink sheep, troublemakers, and outcasts.


Agency over yourself, your energy, your life, your labor. We have more control than we think. We can have more impact than we realize.


Sometimes all it takes is a bit of reframing to see the possibilities and create a life that is completely yours. 


The daring is in the doing. The audacity in being yourself as you forge a path for your life is such an incredible gift. Unleash it onto the world. 


Transparency, honesty, excellence,  authenticity and integrity to my values are tattooed on my heart.


Capitalism, racism, sexism, and all the other horrible, oppressive -isms. I’m here to burn it all down and build up a world that is inclusive of all of us. 



I am an active member of the user experience design, technology and anthropology communities. I enjoy sharing my experiences with others through writing, speaking and other engagements. 



10 years of blogging on the topics of user experience, design, applied anthropology, research, careers, and organizational culture.


Interview with Debbie Levitt (available on Youtube and Delta CX podcast)


Panel with Adam Gamwell for the Brandeis University Seminar Series: New Career Trajectories for the PhD


Design by Anthropologists Blog

National Association of the Practice of  Anthropology


Interview with Daveena Tauber on the 10-year anniversary of my blog, Anthropologizing.


Research Practice: Stories and Lessons from Product Research Leaders. Edited by Gregg Bernstein.


Panel discussion on ethics in tech and design with anthropologists Angela Ramer, "John Anon" and Adam Gamwell



Podcast interview

This Anthro Life with Adam Gamwell



Using Anthropology in the World: A Guide to

Becoming an Anthropologist Practitioner.

Edited by Riall W. Nolan, Routledge Press

Users Know, Laura Klein


Article for Anthropology News,

American Anthropological Association


Practicing Anthropology, Volume 36, Journal of the Society for Applied Anthropology


Seminars and panels on practicing anthropology, user experience, design, careers, and social media branding for University of Memphis, Wayne State University, Brandeis University, Reed College, and Portland State University.
Conference presentations: Society for Applied Anthropology, 2019, 2013, 2012, 2011, 2008.
Interior Designers of Canada Conference, 2019.
Boise State University Ethnography Program Advisory Board Member, 2015-2016

Co-Founder, Portland Design Research Group, 2014